My Love from the Star

I am not going to talk about ‘my’ love today, do not get confused. I am going to talk about the Korean TV series of the moment: ‘My Love From the Star’ and its funny impact in the fashion industry. I cannot stop being surprised by the way tv can affect people. Not only their behavior but also their hopes, their dreams… the way of perceiving life in general. A pair of stilettos from Jimmy Choo was lying on a shelf for months, when some producer decides to put it on a Korean TV soap opera and everything changes…. The shoes are sold out all over the world in a matter of days, the internet gets drowned of counterfeits and the company orders a massive production again. In 4 months the stores are bleeding shoes and the craze does not seem to stop.

You know how passionate I am about Jimmy Choo already so, when I read THIS article in the Wall Street Journal I thought I had to share it with you. It is surprising and even a little bit scary how other’s perception can change our own. I kind of admire that there are people capable of manipulating our minds like that, without even knowing that they are doing it (apparently, Jimmy Choo did not pay for the product placement). I bet that a paid collaboration would not have had the same effect…

I love Jimmy, always have and probably always will. All this fuss around the shoes has had a reverse impact on me… I want to watch ‘My Love from the Star’!!! Because, if they have people able of perceiving the beauty of a pair of Jimmy Choos that were not that popular… they must be visionaries, or something like that…

I have checked and the shoes are currently available HERE .  They are a beauty, aren’t they? Maybe I will copy them too…

cristina / 24/05/2014 / Beauty, Fashion, Looks